Pizza-La has come up with this funny train advert for its new toppings - the basil leaves are not part of the photo, but have been attached to its surface for a 3D effect.
It is almost one month after Softbank took over what used to be Vodafone Japan. After what could only be described as a mediocre brand under Vodafone (David Beckham and the Ferrari handset, anyone?), Softbank has injected some much needed cool with these funky ads and of course a huge choice of equally good-looking handsets.
Levis has picked up on the recent surge in popularity of dark denim jeans in smart, sharp cuts among working women in their 20s and released a line targeted at this group with Levis Lady's Style.
From last Sunday, Vodafone has disapeared from Japan as all shops were rebranded under the Softbank logo. Softbank has also started a massive promotion campaign offering a free iPod nano to all new customers purchasing a 705SH handset.
Nekkyou is Japanese for "buzz" or "craze". and a blog where I write about the latest innovative products, adverts and trends from Tokyo - mostly ads I see on trains, things I pick up in convenience stores or hear about in the papers or on TV.