Tuesday, July 24, 2007


JR is beginning to realize the value of its SUICA penguin character as a promotion tool and has started using it in the adverts for its new From Aqua mineral water brand.

Monday, July 23, 2007

Yakult Thorpedo

Yakult's Thorpedo is a sports drink developed in cooperation with scientists at the University of Sydney.

Saturday, July 21, 2007

Office snacks

Manufacturer of traditional Japanese snacks Kanro has come up with this fun campaign presenting its products as the ideal snack when at work.

Wednesday, July 18, 2007

SUICA & Ecute

SUICA promotion at the Ecute shopping center inside Shinagawa station.

Sunday, July 15, 2007


Kirin goes premium with this sparkling version of its tea drink Gogo no Kocha.

Tuesday, July 10, 2007

Mobile SUICA Campaign

JR has launched a campaign to encourage customers to sign up for Mobile Suica, where the Suica card is integrated in their mobile phones.

Monday, July 02, 2007

Kirin & Uniqlo

Kirin has teamed up with discount clothes retailer Uniqlo to promote its Afternoon Tea brand with a campaign offering the chance to win an exclusive Uniqlo T-Shirt.