Sunday, March 25, 2007

Kirin The Gold

Kirin has released its new flagship brand The Gold.

Although name and design make it look like another premium beer, the impression is misleading - The Gold is priced in line with other standard beers. Kirin seems to speculate that this "affordable premium" image will be effective in winning over the target group of men in their 20s and 30s. The aim is to turn The Gold into the top beer brand for the young generation and replicate the success Asahi has achieved with its Super Dry among the generation of their fathers.

Sunday, March 18, 2007


German mineral water Gerolsteiner has gone on sale in Japan, marketed and distributed by Sapporo.

Saturday, March 17, 2007


Starbucks has released a new flavour in its RTD coffee drinks sold at convenience stores.

Tuesday, March 13, 2007


Sapporo has released Umaito, a beer drink with a fun, retro image.

Monday, March 12, 2007


Kanebo will re-release Kaoru Otoko, its body fragrance chewing gum for men on March 19.

Saturday, March 10, 2007


Coca Cola Japan has jumbed the traditional green tea bandwagon and released Saori.

Wednesday, March 07, 2007

The Black

Sapporo has relaunched the dark beer from its premium Ebisu brand as The Black.