The publisher Shinchosha has released this new version of its Yonda?Club campaign. The word for reading is yomu in Japanese, so the Panda devouring the book is making the correct sound.
Nekkyou is Japanese for "buzz" or "craze". and a blog where I write about the latest innovative products, adverts and trends from Tokyo - mostly ads I see on trains, things I pick up in convenience stores or hear about in the papers or on TV.