Suntory

Suntory is targeting female shoppers with its POS adverts for Gomamugi-cha, a tea drink that lowers blood pressure. The signs on the shelves read "Take care of your husbands blood pressure!".

Colorful advert

Huge poster advert in Shibuya station for Softbank's new handset Pantone.

Colorful handsets

Softbank and NTT DoCoMo seem have launched a color war with their most recent handsets.

New Coca Cola campaign

After introducing its redesigned cans, Coca Cola Japan has launched a massive new advertising campaign.

Morinaga gets personal

Morinaga Milk has released two puddings developed by foreigners - Mr. Bergeroni from Canada was in charge of the maple sirup flavor, while Mr. Geraerts from Belgium came up with the chocolate one.

Freedom Project

Ad for Freedom Project, an anime series by Katsuhiro Otomo (of Akira fame) commissioned by Nissin Cup Noodles for their 35th anniversary in 2006.

Spring already?

In January, Kitkat has launched its yearly campaign aimed at students taking the univerity entrance exams. Why KitKat? Because the pronounciation sounds almost the same as Japanese “kitto katsu”, which means “will surely win”.

Nissin

Nissin Food Products will begin selling refillable instant ramen cups and refill packages from March this year.