Japan Tobacco has released Dieta, a calorie-free sparkling water with a flavour of Japanese citrus fruits yuzu and amanatsu as well as dietary fiber and deep sea water.
Nekkyou is Japanese for "buzz" or "craze". and a blog where I write about the latest innovative products, adverts and trends from Tokyo - mostly ads I see on trains, things I pick up in convenience stores or hear about in the papers or on TV.