White Tea

White tea seems to be the latest trend among tea beverages - Coca Cola Japan's Venus White is the latest example.

Suntory Premium Malts Black

Suntory has released a limited black version of its successful premium beer brand Premium Malts.

KitKat Yubari Melon

The latest Kitkat flavour is Yubari Melon - and a percentage of profits go to the famous melon producing (but recently bankrupt) town of Yubari.

La Menta

Lotte has released La Menta - a mint for oyaji (old guys)!?

Deo Natulle

Just in time for the hot and humid rainy season, Deonatulle has released this foot deodorant in a nice, faux-European design. Background and concept of the ad, however, are purely Japanese, with a tatami mat - the traditional flooring found in many homes and restaurants that requires taking off one's shoes - and the caption "Uh-oh, I have to take off my shoes..?".

Frisk

Always quick to pick up on the latest trends, Frisk - which has been a huge hit in Japan with 2.4 boxes sold each second - is offering a case covered in Swarovski crystals as part of its latest campaign.

Tully's goes Jazz

Jazz legend Ron Carter appears in Tully's adverts for its Barista's Special chilled RTD coffee.

The Oolong tea wars

Suntory has been so successful with its tea drink Black Oolong TTP which it claims suppresses the increase in serum triglycerides that osmaller manufacturers are trying to launch copycat products.