SUICA Water

JR is beginning to realize the value of its SUICA penguin character as a promotion tool and has started using it in the adverts for its new From Aqua mineral water brand.

Yakult Thorpedo

Yakult's Thorpedo is a sports drink developed in cooperation with scientists at the University of Sydney.

Office snacks

Manufacturer of traditional Japanese snacks Kanro has come up with this fun campaign presenting its products as the ideal snack when at work.

SUICA & Ecute

SUICA promotion at the Ecute shopping center inside Shinagawa station.

Kirin

Kirin goes premium with this sparkling version of its tea drink Gogo no Kocha.

Mobile SUICA Campaign

JR has launched a campaign to encourage customers to sign up for Mobile Suica, where the Suica card is integrated in their mobile phones.

Kirin & Uniqlo

Kirin has teamed up with discount clothes retailer Uniqlo to promote its Afternoon Tea brand with a campaign offering the chance to win an exclusive Uniqlo T-Shirt.