JT Campaign

In January, JT has launched six new brands, of which the two pictured above have a distinctly Japanese package design. Contrary to the standard practice of doing test launches of new products in Tokyo, JT has released these brands only regionally, mainly in prefectures in western and southern Japan.

With the campaign leaflet, smokers in Tokyo can receive a sample of these otherwise unobtainable brands by giving their name and adress and also the serial number of the package they are currently smoking.