The new Sony Walkman

Ads for the new Sony Walkman have hit the streets, as here in Shibuya. Much more interesting than the product design (yes, another iPod rip-off) is the design of the ad itself. Sony seems to at pains to stress the difference to the previous model NW-HD1’s greatest weakness – the complicated user interface which prompted the Sony president to hold it upside down when presenting it to reporters last year.