The face of the moment...

...has to be the Japanese actress Koyuki of Last Samurai fame. Panasonic is offering an exclusive shortfilm with her as promotion for its Viera Plasma-TVs on its website, and she also appears in the company's campaign ads, as well as in a number of others such as Suntory's drink Macadia.




With her distinctly Japanese face, natural hair and "Asian Beauty" image, Koyuki's popularity might signal a shift back to a more natural and Japanese ideal. The ads for the hair care products Asience from 2004 had to use the Chinese actess Zhang Ziyi (below) for this effect.