The real thing II

Posters for the new, color-coordinated Aircon Shikisaikan by Sanyo, as seen in Shinjuku station. They contain the plastic cover of the actual product in the original size in the upper part of the poster.



And also Morinaga has started using 3D ads containing the actual product package, glued on train windows. This ad is for its aloe yogurt, packaged in the recently very fashionable pouch.