Vodafone goes Punk...

...in its latest and possibly last effort to stem its loss in subscribers (158,000 so far this year according to the IHT. Read more here).

"Vodafone has succeeded in destroying what was a very successful brand in Japan. The whole rebranding exercise was an unmitigated disaster. To think that the problem can be resolved just by introducing some new handsets with fancy features is a complete oversimplification." (Bruce Kirk from KBC Securities in Tokyo)

Nothing to add, apart from maybe the fact that all ads for Vodafone since the change from J-Phone have been much less creative than during J-Phone times, and the one above is no exception (the TV ads are even worse).