Mote-bra

"Mote-kei" (which can be translated as "popular with (the opposite sex)" has been a major trend in male fashion during the last few years, and now has crossed over to female fashion as well, as can be seen in the mote-bra.

This trend is not limited to underwear, has become evident in fashion and make-up as well. Interestingly, it is based on Japanese brands, not foreign designer wear. The aim is a style popular with men - not agressive, but also not overly cute.