You've got one too?!

The smallest mobile carrier in Japan Tu-ka is using peer pressure to convince senior citizens to buy the Tu-ka S. Although the handset has been a hit product for the company since its release in 2004, I am not sure that it is really the elderly who are dropping into Tu-ka stores and grab the handsets - considering the fact that many senior citizens continue living in the countryside while their children have moved to Tokyo or another large city, most handsets are probably presents from these children so they can easily get in touch with their parents.