New Asahi Beer

The customization trend seems to have reached the beer market. After Suntory with its four variations of its brew Malts (using a different spring water for each), Asahi has now released another beer that comes in four different flavors with Kobo Number. Each contains a different kind of yeast (hence the number), which gives the beer a different taste. Asahi is letting customers decide which taste they find best with an online survey.