Kids and parents

I have posted previously about the mobile phone for children released by NTT DoCOMo in December. In the meantime, the company has come up with a dedicated homepage for that handset, which is cleverly split into a part for children and one for parents. The content for kids (top) includes an animation showing how owning a mobile phone would solve some problems kids face every day, and is completely written in hiragana (the simple Japanese alphabet) so it can be read even by elementary school students. The site for parents (bottom) offers all the hard information, such as the safety features of the handset.