LISMO!

KDDI has started a new service which combines mobile phones and music with LISMO!, short for Listen Mobile. I will post on the technical details later, in the meantime you can enjoy a Japanese take on the iPod ads - a dancing squirrel - here. Why a squirrel? Well, squirrels are not only cute, but the Japanese word for squirrel, risu is pronounced almost identical to LISMO!.