Monday, April 10, 2006

Ikea comes to Japan (again)



Ikea will reenter the Japanese market after twenty years with the opening of a store outside Tokyo on April 24. For promotion, the company has set up a cluster of temporary showrooms in Aoyama. Dubbed Ikea 4.5 Museum, the rooms are 4.5 tatami mats in size (about 7 sqm., a common size especially in Tokyo). A nice concept, which also works to show that Ikea has adjusted its products' size to the generally small and often quite cluttered Japanese apartments.

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