Ikea comes to Japan (again)

Ikea will reenter the Japanese market after twenty years with the opening of a store outside Tokyo on April 24. For promotion, the company has set up a cluster of temporary showrooms in Aoyama. Dubbed Ikea 4.5 Museum, the rooms are 4.5 tatami mats in size (about 7 sqm., a common size especially in Tokyo). A nice concept, which also works to show that Ikea has adjusted its products' size to the generally small and often quite cluttered Japanese apartments.