Sunday, May 14, 2006

Dove is everywhere

Unilever has launched a massive campaign (including posters and billlboards at all large train stations in Tokyo) for its brand Dove as part of the Campaign for Real Beauty. Interestingly, this campaign has been adapted and changed to fit the Japanese market - both images and message are much less individualistic and controversial.


Anonymous Anonymous said...

Interesting Site. Do you think the Dove body campaign really applies to petite japanese women?

5:04 AM  

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