Football cafes

Japan's football players are adopting the latest advertising trends in order to increase their recognition at home - there are now temporary cafes featuring both team captain Tsuneyasu Miyamoto and midfielder Hidetoshi Nakata. The Nakata.net Cafe is in the same place where Microsoft's X-Box 360 Lounge used to be, and Miyamoto's Football Park Cafe occupies the ground floor of the trendy Marunouchi Building.