Summer KitKat

Because of the heat and humidity of Japanese summers, chocolate is not the snack of choice during that season. Nestle Japan has been trying to change consumers' habits and last year changed the POS for its KitKat from shelves to fridges in some convenience stores. This year, the company has come up with special summer versions that include not only chilled but also frozen KitKat. Fruit Parfait is to be consumed chilled, and iStick should be put in the freezer before consumption.